On the LEGO Shop: no more promotional sets for the purchase of the LEGO ICONS 11370 Stranger Things: The Creel House set

It has now become a tradition on the official online store that promotional products offered for the purchase of the most popular sets sell out very quickly, in any case well before the end of the scheduled offer.

Lego set 40891 WSQK Radio Station in principle offered with the purchase of the set 11370 Stranger Things: The Creel House (€279,99) will therefore also have been sold out within hours of the launch of the Insiders preview, not even allowing it to reach the start date of the offer accessible to all announced for January 4, 2026. This offer was initially supposed to end on January 7, 2026.

It's hard to know if LEGO hadn't planned enough stock for this small box or if the LEGO ICONS set 11370 Stranger Things: The Creel HouseA temporary exclusive for the Shop, it was so successful that LEGO's forecasts weren't calibrated to properly meet demand. After all, if there aren't any left, it's because it's selling.

Those who didn't want to miss this opportunity to be rewarded for paying full price for the set were glued to their screens as early as 1:00 AM on January 01st; they know these offers rarely last. The others are inevitably disappointed. This promotional product was the only valid reason to spend the €280 LEGO was asking, especially since we know that in three months this set will be available elsewhere for much less.

The frustration is palpable, but it didn't take a genius to predict that this large box would sell like hotcakes, boosted by the Netflix release of the final episode of Stranger Things' fifth season. LEGO knew the product would be a hit from the start; in fact, the manufacturer had taken care to exclude this set from the offer that still allows customers to get a free copy. 40913 Vintage Parade Car from 200 € of purchase without restriction of range.

One detail, however: the LEGO set is obviously already available 40891 WSQK Radio Station on bricklink and in unusual quantities for an offer that has only just ended: some retailers in Asia have gotten their hands on complete batches of boxes and at least one of them is already able to deliver nearly a hundred copies at €76 each.

That a promotional product sells out quickly because the offer has found its audience is not worrying, but that a marketplace which belongs to LEGO hosts a parallel market with many copies of the product in question available in stock and sold at full price is not the best publicity for the brand among its most dedicated fans who could not take advantage of the offer because they were busy celebrating the new year properly at 01:00 a.m. on January 1st.