Eric Maugein, the general manager of LEGO France was on France Info for ensure the promotion answer questions from journalists Olivier de Lagarde and Julie Bloch-Lainé.
If this interview does not teach us anything new, the two journalists content to hand Eric Maugein poles to allow him to do his job, there is still a detail that bothers me.
After having mentioned that all is going well for LEGO in France with a double-digit growth rate (+ 17% in 2012) while the toy market is in slight decline, Eric Maugein discusses the importance of the community a little further. LEGO in France with in particular the presence of adults and there, listen carefully, he declares: "...She more than 100.000 adults in our clubs... Every year in Rosheim, a small village near Strasbourg, we have the LEGO Woodstock ...She several events of this type in France each year, and all over the world ... In Holland we have a festival visited by more than 100.000 people each year.."
The turn of phrase of this gentleman is slightly confusing: To hear him, it seems that LEGO is at the origin of these "clubs" and that the manufacturer ensures the organization of all these events.
We can always say that the use of the formula "We have" is a tic of language, when I listen to the words of Eric Maugein, I conclude that it is LEGO that takes care of everything.
AFOLs who volunteer their time all year round to organize these events and manage these LUGs will appreciate it.
Eric Maugein, General Manager of Lego France by USAinformations
