This is a trend that will undoubtedly increase in 2013: Video blogging on the LEGO theme.
Most of you are probably already familiar with The Brickshow , the pioneering video channel of the discipline, hosted by Jason-I-speak-slowly-so-you-understand-me-properly . Nothing personal, but I can't stand their videos anymore, mainly because the host goes a bit overboard with the media-driven, sensationalist, megalomaniacal tone, and because everything is an excuse to post a video, even non-news.
First, let's put things into perspective: If YouTube is teeming with video reviews and all sorts of channels dedicated to the LEGO universe, it's primarily because advertising generates substantial revenue. Many therefore try to build a loyal audience, hoping to earn a few dollars from their videos. This is particularly true of YourCreativeFriends , a clone of The Brickshow, which has been actively lobbying LEGO blogs lately.
Others, like The Brick Queen , are willing to try and use their "charms" to attract customers. It's pathetic, but the visitor count shows that it works rather well... ( see this video )
Even Artifex has recently gone astray by overproducing uninteresting videos, notably by offering one video per day of the 2012 City Advent calendar...
They are also more and more currently offering video content where the host takes the stage to present his review or his news. It is generally positive, we pass fingers filmed in close-up to the face of the one who informs us on one subject or another and we at least have the impression of watching a "show".
However, if we take a closer look at the counter of these channels, we see that the audience of most of them remains confidential. One of the explanations undoubtedly lies in the fact that the average LEGO fan usually goes straight to the point and does not burden himself with the whining of a pseudo-animator who always does a little too much.
The current fashion is to offer pseudo-reviews of minifigs stolen and sold on eBay by followers of what we will call the "Mexican industry". The subject is very promising and the visit counters are racing. We can always discuss the moral aspect of the thing: Should you make money for a guy who imposes advertising on you to make you watch a review of a stolen minifig? I'm schematizing, but that's the idea.
I would love to know what you think of this trend. Do you watch one or more video channels on YouTube? Do you have your own channel? Do not hesitate to give your opinion in the comments.
A Quick addition for all people who don't read french: Get somebody to translate for you the above text and don't bother to comment if you don't understand what this is all about.
