The info is not of much interest to us French, but it is still worth its weight in peanuts: The partnership between LEGO and the newspaper The Sun which regularly materialized by an offer to obtain some polybags in exchange of coupons to cut from the pages of the English tabloid ends and the explanations given vary according to the source.
On the LEGO side, it is argued that the partnership comes to an end naturally after two years of collaboration and that in no case the manufacturer gives in to pressure from the "No More Page 3" group.
On the side of opponents to "Page 3", the one on which a young, undressed woman appears daily, we cry victory following the petition against the partnership between a toy manufacturer and a newspaper which offers rather trashy content and which has collected more than 12.000 signatures. Life-size actions were even carried out in front of the newspaper's headquarters and as far as the LEGOland park in Windsor (UK) to demand the end of this partnership, which was a problem for many parents.
In short, polybags with The Sun are over. It remains to be seen if LEGO will repeat the operation in the future with a slightly less trashy newspaper.
To find out more, read the Guardian article (in English).
