19/06/2018 - 21:27 Lego news Lego stores

Lego minifigure factory

The minifig customization market has grown steadily in recent years, with more and more sellers of "customs" and a growing number of companies offering this type of service to businesses.

Why leave what can be done by yourself to others: LEGO is currently testing the Minifigure Factory in its official store in Copenhagen.

To believe facebook chats, this system currently only allows you to choose a visual from a predefined library and add a personalized inscription on the front face and on the back of the minifig's torso.

I could be wrong, but I don't have the impression that this is pad printing like the LEGO practice in its factories. It looks more like a digital printing process.

Each minifig is sold for 30DKK or about 4 euros and it is not yet known if this "factory with personalized minifigs" will one day be installed in other official stores.

Update: This is actually UV printing, a printer Roland VersaUV is integrated into the printing kiosk.

Lego minifigure factory

Lego minifigure factory

01/03/2018 - 21:48 Lego news Lego stores Shopping

LEGO Store Calendar - March / April 2018

End of the suspense concerning the offers planned for Europe in March and April with the launch of the French Store Calendar for the period concerned. The offers below will be valid on the official online store and in the LEGO Stores.

The good news: the set 5005358 LEGO Minifigure Factory Set will be offered from April 2 to 22, 2018 from 55 € of purchase without restriction of range.

The bad news: no Pod with Darth Vader (LEGO ref. 5005376), you'll have to be content with the LEGO Ninjago capsule 5005230 Zane Kendo Training Pod offered from March 5 to May 3, 2018 from € 35 of purchases of products from the Ninjago range.

Finally, the small set 5005249 Easter bunny will be offered from March 5 to April 2, 2018 from 35 € of purchase without restriction of range.

5005249 Easter bunny

If you go to a LEGO Store, you will be able to exchange two coupons from the official LEGO 2018 calendar there: Coupon N ° 3 valid from March 23 to 31 will allow you to leave with an "Easter Surprise" from € 20. purchase, coupon N ° 4 will allow you to obtain 100 additional VIP points from 30 € of purchase from April 12 to 22, 2018.

Anyway, I brought it all together on the timeline of the Good Deals page, you will be able to organize yourself to try to accumulate the products offered according to the validity period of the offers. As usual, stocks are limited and these offers often expire well ahead of schedule ...

LEGO Store Calendar - March / April 2018

12/02/2018 - 13:00 Lego news Lego stores

Strasbourg: Fans lobby for the installation of a LEGO Store

Nothing ventured, nothing gained. And LEGO fans in the Strasbourg region have understood this well. Many of them "campaign" for LEGO to set up one of its official stores in the Bas-Rhin prefecture, in particular via a facebook page very active which highlights the photo-montage above.

It is a call from the foot, relayed by numerous media, which has lasted for more than two years and which has just received the support of an elected representative of the city of Strasbourg: Paul Meyer, deputy in charge of tourism and trade s 'is split in a letter in three languages ​​(and with a few mistakes) to the management of the LEGO group to praise the attractiveness of its city and invite the representatives of the brand to come for a walk in the city center.

We do not know if LEGO has already responded to the local elected and if the brand will be sensitive to the arguments put forward, but we cannot blame the Strasbourg residents for their lack of motivation to try to obtain the installation of the LEGO Store in their city.

However, it is difficult to assess the impact of this type of mobilization on the strategy of the LEGO group which is probably based on a whole series of very precise criteria when it comes to choosing the location of a future official store.

The proximity of the LEGO Store in Saarbrücken in Germany, which is very popular with French fans, is probably not in favor of setting up a new store in Strasbourg.

Good luck to the fans of the Strasbourg region. If you hear of any reaction from LEGO to the current process, you can of course talk about it in the comments.

(Thank you to all those who relayed this initiative to me)

Strasbourg: Fans lobby for the installation of a LEGO Store

The first official LEGO Store for Spain

Those who regularly visit Spain will now have an additional reason to make a detour to Madrid: The country's first LEGO Certified Store opens there on November 22.

The store will be located in the La Vaguada shopping center (36 avenue de Monforte de Lemos). It will be inaugurated by Niels Jørgensen, vice-president for France and the Iberian zone. If you go there, you can possibly try to ask him where the next French LEGO Store will be (if there is one planned ...).

By referring to the Spanish version of the LEGO Shop, we see that the prices in Spain are substantially identical to the prices displayed in France, with a few euros up or down on certain references.

(Thanks to Legorio for the info)

16/11/2017 - 11:14 Lego news Lego stores Shopping

Brick Friday / Cyber ​​Monday: LEGO unveils list of discounted sets

LEGO launches teasing around Brick Friday / Cyber ​​Monday offers with uploading to the LEGO Shop a list of sets that will benefit from a 20% reduction during the operation.

Nothing exceptional, out of the 14 sets offered for the moment, we obtain in the best case the prices at amazon even including the 20% discount and the 5% of the VIP program (calculated on the discounted price) to be used on a future purchase.

It will be necessary to look on the side of "mystery promotions"announced by LEGO to find a good reason to pay a high price for these sets.

We already know that the set 40254 Nutcracker will be offered from 65 € of purchase without restriction of range.