LEGO IDEAS: 146 ideas qualified for the second phase of review 2025

LEGO is communicating today on a rather unprecedented situation: 146 ideas are qualified for the second phase of the LEGO IDEAS 2025 review, and it's a first. By comparison, the first phase of the review for 2025 "only" gathered 57 ideas that reached the 10.000 supporters needed to move on to the review phase by the team in charge of selecting the proposals that will one day become an official product.

Even though LEGO is currently boasting about the success of the LEGO IDEAS platform, with a significant number of ideas that have found the necessary support to qualify between May and September 2025, those who followed the surge in votes recorded during the summer have reason to remain a little circumspect: ideas that came out of nowhere or had been stagnating for many months suddenly gathered 10.000 supporters, sometimes in a matter of hours.

I am convinced of it, bots have been working to increase the counters, LEGO has finally realized this, but instead of discrediting its own platform and its security measures, which are clearly not effective enough, the manufacturer prefers to turn it into an unprecedented feat of popularity. The benefit is maximum for the brand: the platform proves its ever-growing popularity and its voting system is not questioned so as not to disappoint talented creators in need of votes who see crazy ideas easily qualify.

The selection of this second phase of review for the year 2025 is found at this address and, as you might expect, it brings together more or less completed projects with a few creations of little interest among the usual ones. Modulars, products inspired by TV series and other lifestyle objects that attempt to ride the current trend of these purely decorative sets sold by LEGO.

While we wait to see what LEGO will manage to come out of this review phase of unprecedented scale, with an announcement planned for spring 2026, we will obtain the results of the first review phase of 2025 this autumn, which brings together 57 ideas: