LEGO Minecraft: What if LEGO agreed ...

The mobilization of a slew of Minecraft fans will have done the job: Cuusoo is assailed by supporters of the minecraft project, so much so that TLC had to strengthen its network of servers to better support the load generated by the invasion of a horde of players who would like to see materialize Minecraft made of LEGO bricks .....

To be clear, I don't like Minecraft. This game inspires me nothing. But the community is immense, as is often the case with online games which benefit from the fashion effect and from a passing craze that is certainly temporary but remains massive. The forums on the subject are countless and millions of people, often very young, who spend their time in this fun and graphically a little collection. 

But it must be recognized that the minecraft project on Cuusoo is the only one to really take off by dint of spam and harassment on the forums for every player to vote. There are currently more than 4700 supporters of the project. And what is even more surprising, LEGO intervened to give some information on the follow-up to this project obviously very supported by a whole community.

From November 14, 2011, LEGO intervened officially on the project and announced work on its feasibility and on a possible commercial strategy around Minecraft. LEGO designers are in charge of creating some prototypes in order to assess the opportunity to launch licensed products. Because it is indeed a license, and LEGO is in advanced contact with Mojang, an independent publisher based in Stockholm, Sweden, to negotiate a possible trade agreement. This small team of 9 people will probably have no objection to a lucrative business partnership with LEGO. Mojang understands that the fashion effect must be exploited as quickly as possible via an avalanche of derivative products and you can already acquire t-shirts, caps and other goodies bearing the image of the concept on the dedicated shop.

I think LEGO is taking this project very seriously, not because of the core interests of Minecraft, but mostly for the huge community that the game brings together. All these players are as many potential customers for LEGO which will quickly find affinities with the concept developed by Minecraft: Collective play, use of bricks, creativity, etc ....

But could LEGO go even further and acquire Minecraft? I think so. After the LEGO Universe fiasco, TLC has announced that it still wants to continue developing projects in the field of video games through partnerships similar to those concluded with TT Games and Warner Bros. By absorbing Mojang, LEGO would obtain a large community to satisfy in derivative products and above all prevent other competing manufacturers from getting involved ...