They are unstoppable: the SMART Play ecosystem continues to expand with some promotional products which are intended to attract new customers to this range of sets and LEGO is currently offering some paperbags (polybags but made of paper) which allow you to obtain...a SMART Tag.
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The object which is intended to work in association with the SMART Brick is therefore useless as it stands since the information it contains and which it can deliver via the reading of the NFC chip embedded in the plastic piece can only be read by the smart brick available only in a few sets which are a bit expensive for what they have to offer.
These gift bags are being offered as part of various promotional campaigns organized by LEGO until September 30, 2026, including one linked to the Pokémon Go app , which allows users to unlock in-game rewards. The most adventurous can attend a SMART Play technology demonstration at their local LEGO Store and leave with a coveted gift bag.
This is the art of loss leader marketing taken to the extreme.
