LEGO Superheroes vs MegaBloks Marvel

I may alienate some of you, but I have to write this article. You probably already know, MegaBrands has had the Marvel license since 2004 in its range. Mega Blocks. I would not launch the debate here on the quality of the range Mega Blocks but I would venture on the other hand to a comparison between two ranges of direct competitors.

The Marvel range at the direct competitor of LEGO is clearly oriented towards mini sets sold at an affordable price and composed of either a minifigure and a vehicle (Marvel build vehicle) , is several miniatures from different factions and various and varied gear or backgrounds. There are also characters sold blind and individually in a bag under the name Marvel Character Building, on the same principle as what we know with the series of collectible LEGO minifigs.

LEGO arrives in 2012 in this Marvel niche and will have to consider what its competitors are doing. Today, an original idea is quickly taken up or even plagiarized outright: Playmobil has just been released a range of characters to collect whose bag is strangely similar to that of the LEGO range.

LEGO will he mind the aging license of Mega Blocks for its Marvel Superheroes range? I think so, to a certain extent. Yes Mega Blocks is very poorly distributed in France, even in Europe, we must not forget that the brand is a hit in the United States and Canada. LEGO must take this into account and offer affordable products to those countries where the culture of superheroes far exceeds that of other licenses, Star Wars included. 

Will we see characters sold in sachets? Mini sets with a single character and a vehicle? I think so if the license lasts beyond the first year of operation. The sale of super heroes in sachets would make it possible to offer a very wide range of characters from the Marvel team, which has several hundred of them, beyond the most famous. Vehicles are also a good way to offer small sets at competitive prices. If we look beyond traditional and historical comics and are interested in cartoons for example, each super hero has his motorcycle, his flying machine, his car, his jetpack or his jet-ski ...

With the arrival of Disney at the helm, the Marvel license should take, in the opinion of all specialists, a turn even more general public than what we know and generate a cohort of derivative products intended for the youngest who do not. weren't necessarily the intended audience for the original comics. LEGO, like all manufacturers holding this license, will have to follow suit and meet market expectations. After all, who predicted that LEGO would launch a Star Wars range based on mini planets resembling a pokeball?