Because there's more to life than Star Wars, today we're giving away a copy of the LEGO ICONS set. 10354 The Lord of the Rings: The Shire a box of 2017 pieces sold at the public price of €269,99 on the official online store.

To validate your participation, as always, simply identify yourself via the interface below and follow the instructions provided. As usual, it is a question of finding information on the official online store and then answering the question correctly. At the end of the participation phase, the winner will be chosen by lot from the correct answers. Participation is free and without obligation to purchase.

Your details (name/pseudo, email address, IP address, postal address and phone number of the winner) are only used in the context of this competition and will not be kept beyond the draw which will designate the winner. As usual, this competition without obligation to purchase is open to all residents of metropolitan France, DOM & TOM, Belgium, Luxembourg and Switzerland.

The prize worth €269,99 at stake is generously provided by LEGO, it will be sent to the winner by me upon confirmation of their contact details by return email.

As always, I reserve the right to disqualify any entrant who has attempted to defraud or hijack the entry system in order to increase their chances of winning. Grumpers and bad losers abstain, the others will have a better chance of winning.

For information: the name / nickname of the winner is displayed in the participation interface once the draw has been made. I also notify the winners by email, but remember to check anyway.

Two clarifications: all the products involved are physically in my possession and are shipped by me, no risk of having to wait weeks for the brand to send the batch. The products are shipped very quickly to the winners, those who have received their prize in the past can attest to this.

If you have a LEGO Store near you, you should know that you can currently get a nice poster there which brings together the three sets sold so far since reboot from the The Lord of the Rings range at LEGO:

This 42 x 30 cm poster is usually free with the purchase of the LEGO ICONS set. 10354 The Lord of the Rings: The Shire, but you can always try asking politely if you can get a copy without having to spend €270.

It is not yet known whether this poster, bearing the reference 6594064, will one day be available online, for example via the Insiders rewards center, but the latest news is that it is indeed a product offered exclusively in LEGO Stores.

(Visual via Reddit)

Today we are quickly interested in the content of the LEGO ICONS set 40761 The Lord of the Rings: Sméagol & Déagol, a small box of 181 pieces currently offered and at best until April 8, 2025 on the official online store for the purchase of the LEGO ICONS set 10354 The Lord of the Rings: The Shire.

This promotional product features the flashback seen in the film The king's return during which a simple fishing trip between hobbits turns into a tragedy: Déagol is dragged to the bottom by a fish caught on his line and finds himself in possession of the "Precious". Sméagol then murders his cousin to seize the Ring.

The spin-off in question here deals meticulously with its subject matter, with several staging possibilities, from Déagol's underwater escapade to his return to the shore with the Ring under the eyes of the man who will become Gollum.

It's almost surprising that LEGO would recreate such a gruesome scene, but the little build will definitely be a welcome addition to the collections of anyone excited to see The Lord of the Rings franchise return to LEGO in 2023.

The whole thing is obviously assembled in a few minutes but we can salute the effort made to symbolize both the surface on which the boat of the two hobbits evolves and the bottom of the lake which offers interesting aesthetic possibilities. For the rest, with a product in this format, it is difficult to expect more than this LEGO offers us even if the tree present here is almost more successful than that of the additional module of the set 10354 The Lord of the Rings: The Shire.

The two minifigs provided are not adorned with new elements, they reuse torsos already seen elsewhere at LEGO: Sméagol wears the Argus Filch outfit available since 2022 in the Harry Potter range and Déagol is content with the torso of Samwise Gamgee seen for the first time in 2023 in the set 10316 The Lord of the Rings: Rivendell. The two heads are, however, new with two very appropriate facial expressions per face depending on the scene selected.

This small promotional product will therefore not revolutionize the genre but it at least has the merit of reproducing an important scene in the form of a wink reserved for early buyers of the LEGO ICONS set. 10354 The Lord of the Rings: The Shire. so it would be a shame to miss out, at least to compensate for paying full price for the reference set.

Note: The product shown here, provided by LEGO, is as usual involved. Deadline fixed at 12 April 2025 at 23:59 pm. Just post a comment under the article to participate. Your participation is taken into account regardless of your opinion. Avoid "I'm participating" or "I'm trying my luck", we suspect that this is the case.

LEGO ICONS 40761 The Lord of the Rings Sméagol & Déagol

142.99 €

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Update : The winner was drawn and notified by email, his nickname is indicated below.

The Insiders preview is underway, which allows you to acquire a copy of the LEGO ICONS set starting today. 10354 The Lord of the Rings: The Shire (2017 pieces - €269,99) and to be offered a copy of the LEGO ICONS promotional set at the same time 40761 The Lord of the Rings: Sméagol & Déagol (81 pieces). The offer is supposed to last until April 8, 2025, but we all know here that it will never reach that date.

We have already talked a lot about this third set from the reboot in the adult version of The Lord of the Rings license from LEGO, it is now up to you to decide whether to immediately pay the €270 requested by the manufacturer and take advantage of the current associated offer or whether to wait for a better offer allowing you to pay a little less for this large box.

You can read or reread my "Review" On the subject, I give some impressions about the contents of this box which will perhaps help you tip the scales one way or the other.

The and 40761 The Lord of the Rings: Sméagol & Déagol is automatically added to the basket as soon as the reference 10354 The Lord of the Rings: The Shire is also present, provided you have logged in to your LEGO Insiders account beforehand. If you are not yet a member of the LEGO Insiders program, it is high time to sign up at this address.

10354 THE LORD OF THE RINGS: THE SHIRE ON THE LEGO SHOP >>