It's confirmed, it's the German manufacturer BlueBrixx which secures the Asterix license for 2026 and 2027. On the agenda: 25 sets, a dozen of which will be available during the last quarter of 2026 to coincide with the December theatrical release of the film "Asterix: The Kingdom of Nubia"and a second batch of derivative products which will be available in the first quarter of 2027.
You might say that's all well and good and that it's not LEGO, but this licensing agreement should impact the future of the project based on this license Currently being evaluated as part of the LEGO IDEAS platform, the agreement signed with manufacturer BlueBrixx should discourage those who intended to add another layer or who already have more or less developed ideas. published on the platform.
The idea submitted by Kyriakosbuilder which had reached 10.000 supporters and which is in the evaluation phase as part of the third wave 2025 should therefore logically be scrapped, it is difficult to imagine that the rights holders would allow LEGO to market a product when they have signed for a large handful of sets with another brand.
From BlueBrixx, a manufacturer that already works with other licenses or franchises such as Stargate, Brabus or Robocop and which until now exploited the Snoopy license, we are promised products intended for an adult clientele of collectors with models of emblematic places of the franchise as well as detailed figurines.
The Asterix license has so far been held by Lidl via its Playtive and Playmobil brands.
(via Gamestar et promobricks)