Mattel Brick Shop: First Seven Hot Wheels Licensed Products Revealed

Mattel had promised to unveil its first products gathered under the label Mattel Brick Shop In May 2025, it's now a done deal with a first batch of diverse and varied vehicles under official Hot Wheels license.

These products are divided into three distinct ranges: Speed ​​Series with 1:32 scale models and a US retail price of $19,99, Elite Series with 1:16 scale models at a US retail price of $49,99 and Premium Series with 1:12 scale builds selling for a US retail price of $119,99.

Please note that some of the elements delivered in these boxes are made of metal to "enhance the realism" of the model and that the customization of the vehicles will be possible using various accessories and stickers.

The manufacturer specifies that other licenses will be used under this label from 2026, without giving further details.

The French version of Mattel Brick Shop is not yet fully up to date, we are promised products available from summer 2025 at several retailers.