Mattel Brick Shop: First Seven Hot Wheels Licensed Products Revealed

01/05/2025 - 17:40 Mattel Brick Shop

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Mattel had promised to unveil its first products gathered under the label Mattel Brick Shop In May 2025, it's now a done deal with a first batch of diverse and varied vehicles under official Hot Wheels license.

These products are divided into three distinct ranges: Speed ​​Series with 1:32 scale models and a US retail price of $19,99, Elite Series with 1:16 scale models at a US retail price of $49,99 and Premium Series with 1:12 scale builds selling for a US retail price of $119,99.

Please note that some of the elements delivered in these boxes are made of metal to "enhance the realism" of the model and that the customization of the vehicles will be possible using various accessories and stickers.

The manufacturer specifies that other licenses will be used under this label from 2026, without giving further details.

The French version of Mattel Brick Shop is not yet fully up to date, we are promised products available from summer 2025 at several retailers.

  • Speed ​​Series Hot Wheels Maserati Mc20 (250 pieces)
  • Speed ​​Series Hot Wheels Cadillac Project Gtp Hypercar (236 pieces)
  • Speed ​​Series Hot Wheels Custom '68 Camaro (289 pieces)
  • Elite Series Hot Wheels Corvette Grand Sport (918 pieces)
  • Elite Series Hot Wheels Custom '62 Chevy Pickup (858 pieces)
  • Elite Series Hot Wheels '90 Acura NSX (876 pieces)
  • Premium Series Hot Wheels Mercedes-Benz 300 Sl (1600 pieces)

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Mattel Brick Shop: A first serious competitor for LEGO?

29/01/2025 - 16:15 Mattel Brick Shop

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Manufacturer Mattel announces the upcoming launch of a new brand soberly titled Mattel Brick Shop with what seems to be an overflowing ambition and the desire to come and get LEGO, without naming it, on its playing field. Today there are few competitors to come and nibble away at LEGO's market share and the few brands that play the game by respecting the rules regarding patents and intellectual property are struggling a little to exist even if some of them are currently flooding social networks with great reinforcements of products offered to influencers of all sizes.

Mattel is not a second-rate player in the toy sector, and more particularly in the construction toy sector, via its subsidiary MEGA Bloks which currently operates several high-end licenses such as Masters of The Universe, Pokemon, Skyrim, Fallout, Halo, Hot Wheels and even Barbie, with a whole section of its catalog directly targeting an adult clientele.

With this know-how, the brand intends to enter the construction toy market with a new visual identity and by promising innovation, creativity and quality bricks, all at affordable prices. This list of features almost seems to be designed as a response to the criticisms that we sometimes hear about LEGO and its ability to rest perhaps a little too much on its laurels as world number one:

Building on Mattel’s heritage and expertise, Mattel Brick Shop™ redefines the standards of building play by offering innovative features, materials and techniques, inspiring fans to push the boundaries of their creativity. Discover a unique experience with quality bricks, precise assembly and clear, easy-to-follow manuals.

Our goal is to offer products that meet the expectations of construction fans with innovative designs, authentic details and affordable prices. We look forward to unveiling the first range of our brand in a few months.

Not much is known about the products promised by Mattel at the moment, except that they will be available from May 2025 and that the manufacturer already has a plan for several years. We will have to wait to learn more about this manufacturer's proposal to know if it is a real desire to innovate or if this new brand will only have the ambition to come and nibble away at LEGO's market share on its own ground by, for example, going after adult customers thanks to high-end licensed products.

In any case, competition is beneficial for consumers as long as it is not anecdotal as is the case today with LEGO, it has an impact on prices, on the quality of products and on the risk-taking necessary to stay at the forefront. The future will tell us if Mattel will be able to embody this major competitor to LEGO that the market undoubtedly needs.

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