New for 2025: Bluey arrives at LEGO

LEGO today announced the arrival of a new license in its catalog in 2025 with the marketing of half a dozen boxes that will feature characters from the Bluey animated series.

For those who don't know this series launched in Australia in 2018 and since broadcast everywhere, it tells the adventures of a family of Australian cattle dogs through short episodes that are apparently very popular with children. Six boxes are planned in the 4+ and DUPLO ranges, they will be unveiled soon. I am not qualified to talk about this franchise, my children are too old to watch it and at home it was more Dora and Diego that were popular a few years ago.