New advertising campaign for LEGO with Tom Holland as the new ambassador

They just can't stop: LEGO is launching a new advertising campaign called "Never Stop Playing" with Tom Holland in the lead role, or rather in all the roles. The spot is rather well-made with the added bonus of a soundtrack borrowed from the band AC-DC (H).

And because at LEGO we don't advertise without a serious motivation behind it, we are told that this spot is a reaction to a study launched by the manufacturer at the beginning of the year among 20 parents and children aged 000 to 6 in 16 countries and completed in three weeks which concluded that 10% of children who reach adolescence feel the pressure of having to grow up quickly, that 44% admit to having stopped playing because they were told it was time to stop and that 48% of children have already heard their friends or family tell them that it was "not cool" to play often.

So, LEGO is stepping up to the plate to change things by hiring Tom Holland as the brand's new ambassador, his two brothers, and directors Los Pérez (Tania Verduzco and Adrián Pérez). The message is clear: don't stop playing. At least as long as your wallet allows.