On the LEGO Shop: a selection of overpriced sets offered at reduced prices

In addition to the usual promotional offers, LEGO is going for a few days with a significant reduction in the public price of a series of sets at the usually relatively high price. We can't say that the manufacturer is making a disproportionate effort, these boxes are in any case not bestsellers for various reasons: the subject treated is in a way that has a little difficulty in convincing the fans or the public price of the product concerned was probably too ambitious to generate the expected sales volumes.

Note the 40% reduction on the public price of the LEGO IDEAS set 21337 Soccer table launched in November 2022. Even the most enthusiastic "reviews" have not been able to convince and this product is clearly a commercial fiasco now assumed by LEGO via the proposed reduction in an attempt to sell stocks quickly.

 If you were hesitating about one or more of these products, now may be the time to give in by taking advantage of the reduction offered and the doubling of VIP points offered until February 16 with the added bonus of possibility until February 27 to obtain a copy of the LEGO CITY set 40582 4x4 Off-Road Ambulance Rescue from 100 € of purchase without restriction of range:

More generally, it seems that LEGO got a little carried away by trying to seduce an adult clientele who would have the means to very regularly spend crazy sums on high-end plastic toys. This destocking operation on certain references seems in any case to prove that the manufacturer has become aware of the limits of the concept. To see if the pricing policy applied so far to these luxury products is readjusted in the future.