On the LEGO Shop: the LEGO Education 45400 BricQ Motion Prime and 45401 BricQ Motion Essential sets available soon

For those interested, know that you will soon be able to buy two new products from the LEGO Education range directly on the official online store without going through an approved reseller or having to prove that you are a teacher or head of an association structure.

These two boxes of the new BricQ concept constitute a kind of homecoming for the Education range which has poured in recent years, in particular with the WeDo or Spike concepts, in a price escalation which in fact reserved the products concerned for associations or the most vulnerable school structures. more fortunate.

No motors, sensors or various and varied electronic hubs in these two new boxes, it will be about learning the principles of movement, forces and interactions using a simple assortment of bricks, 'gears, weights and springs. The public prices of these sets with a simplified inventory but which will as usual be accompanied by a complete battery of educational resources are therefore logically more reasonable.

LEGO emphasizes the accessibility of these two new products, in particular to teachers who would be reluctant to immerse themselves in more technological concepts requiring prior learning and then passing on the educational content acquired.

But the price positioning of this new educational solution imagined by LEGO also has another objective: to penetrate markets which until now were not or not very accessible to the manufacturer because of the prohibitive cost of products in the LEGO Education range.

Thanks to these products more geared towards learning mechanical functions rather than introducing them to an expensive technological concept, the manufacturer will be able to set up in countries where the budgets devoted to education are more modest than in others. The potential market is huge, and like any manufacturer working to expand their footprint and business presence, LEGO needs to find new students who may one day become potential customers after discovering the LEGO ecosystem through the school.

Both products are already listed on the official online store and are advertised as "Coming soon".