This is in light of a study carried out by the Circana firm, which is currently being reported by the entire press (Le Monde, Le Parisien, All Entrepreneurs) that we are currently obtaining some precise figures on the toy market. We learn, for example, that 36% of turnover Products made in the toy sector are targeted at a population known as "kidults," which includes all customers over the age of 12, a segment that currently represents 15% of the toy market.

This is a topic that often comes up in discussions among adult LEGO fans: what percentage of the manufacturer's sales are made by adults? It's difficult to know without precise figures, and even then, it would be necessary to properly define who these adults are. At what age does a customer become an adult? The category used as a reference in various studies simply divides the customer base into two groups: under 12 and over 12.

We know that an increasingly large portion of LEGO's offerings is clearly identified as being aimed at an adult audience, but this is not to the detriment of the rest of the manufacturer's product range, which, according to a study by the Circana firm and arbitrarily attributing the percentage to the LEGO brand, still accounts for the remaining two-thirds of sales. We do know, however, that the market share attributed to construction toysacross all brands, but with LEGO inevitably at the forefront, progressed by 37% this year.

So, we're far from the tidal wave that some are convinced they saw coming for LEGO, imagining, for example, that the adult market share would have overtaken that of children. The study confirms that the share of the over-12 age group in the toy market is increasing significantly, but this includes teenagers, who we assume were already, in some cases, consuming LEGO products.

Certainly, there is probably more and more adults that consume LEGO products, that's a fact, and the study mentions a trend in the toy market unprecedented increase of 22% over the first three quarters of 2025 for this segment of the customer base. The arrival of this customer base also allows the market to show impressive growth, given the economic context, of 9% over the period, bearing in mind that purchases related to the end-of-year holidays are not yet fully accounted for and that the last quarter accounts for 52% of annual sales.

The study, as always, was conducted via survey, and the toy market also has a specific characteristic: in all cases, it is adults who buy and pay for children's toys. It remains to be quantified the proportion of adults who admit to buying toys for themselves; we know that in recent years this has become more common with LEGO toys, particularly due to the evolution of the brand's portfolio with products clearly identified as targeting adult customers. the LEGO BOTANICALS range leading the way with products regularly ranking among the top sellers across all brands. The plastic flower range has even climbed to the top this year. in the top three best-selling countries in France behind the Pokémon license and ahead of the Lilo & Stitch license.

The brand's popularity and its "geek" image, thanks to the presence of highly fashionable licenses, also make it easier to embrace one's passion for LEGO bricks through a particular universe highly prized by collectors, such as Star Wars, Marvel, Harry Potter, or The Lord of the Rings. licensed toys represent in passing 30% of current salesIt is therefore easier for an adult surveyed to admit that they buy toys for themselves. This was far from being the case just a few years ago.

It's difficult to know if LEGO will ever communicate specifically on this subject. I doubt it, as the brand likely doesn't want to shift its image to one side or the other of a market it clearly intends to dominate. Everyone can see that LEGO's adult product line is constantly evolving, with ever more expensive items, so we can deduce that the manufacturer is profiting handsomely and that demand is stronger and growing than ever.

But that's all we have at this stage, and we know that LEGO doesn't intend to leave children out: the play ecosystem around the Smart Brick promised for 2026 and which we will discuss in more detail very soon, is directly intended for them.

Today we are quickly interested in the content of the LEGO Harry Potter set 76470 Enchanted Flying Ford Anglia, a box of 868 pieces currently available for pre-order on the official store at a public price of €79,99 and which will be available from January 1, 2026.

This Harry Potter licensed product, in my opinion, perfectly illustrates a very good initial idea that was somewhat wasted. Creating a version of the Ford Anglia at this scale wasn't a bad idea, and the 25cm long, 10cm wide, and 9cm high vehicle included in the box is perfectly acceptable.

It's not quite up to the standard of what LEGO regularly offers us in the vehicle section of the LEGO ICONS range, but we still get a nice, reasonably well-proportioned model of the thing.

Even better, LEGO doesn't just deliver a model here; it's also a toy with a feature: pushing the center of the rear bumper opens the trunk and doors, and then pushing the center of the front bumper ejects the trunk lid. It's perfectly integrated, works every time, and provides a bit of fun with this product, which will inevitably end up gathering dust on a shelf.

As I mentioned earlier, the initial idea was somewhat spoiled, and for two very different reasons. The first, which isn't surprising at all, is the unacceptable color variations on the Ford Anglia's bodywork. The photos I'm showing you here soften this effect, but I promise you the difference is visually obvious in real life.

Let's overlook this technical flaw; we know that fans generally don't hold it against LEGO, and few voices are raised on the subject. We'll also mention in this section the color difference between the stickers and the pieces they're applied to, which is visible in the photos of the sticker placed on the front of the vehicle's hood.

The official visuals are, as usual, expertly retouched to erase these technical flaws; this is not what one would call "beautiful work" on the part of LEGO.

The second reason: the choice to associate the vehicle with vaguely lifelike representations of Ron Weasley and Harry Potter. I'm not including Hedwig in this; it's such a symbolic gesture that we can't really criticize her.

Why not, after all this is an iconic scene from the saga and the car would probably not have the same interest for younger fans without the two protagonists accompanied by Hedwig.

But in my opinion, LEGO completely misses the mark with two minifigures ready to be placed in the seats of the Ford Anglia, whose utterly flat faces are made up of stickers with an improbable design. They almost should have simply left those faces blank and let the fans' imaginations do the rest.

We know that the Harry Potter face included in the set 76443 Hagrid & Harry's Motorcycle Ride was hardly more convincing than those delivered here, and LEGO faces a problem that is almost insoluble unless they go and invent a dedicated generic face mold for figures at this scale.

Even the graphic designer tasked with drawing the two facial expressions, in my opinion, failed miserably from beginning to end, and in any case, it's not in the LEGO spirit as we know it, with the generally very successful faces of the minifigs.

The good news: It's possible to remove the two figures without disassembling anything, so the Ford Anglia can be displayed like a regular car, empty of its ridiculously-looking occupants. Hedwig is almost a success compared to the appearance of the two young Hogwarts students, who look more like they're sitting on the toilet than in a car.

In short, this set will undoubtedly find its audience because the vehicle is well-designed and this version of the Ford Anglia can be displayed alongside other vehicles of roughly the same scale. The integrated mechanism, which adds a touch of interaction, will entertain those who enjoy the building process, and the number of stickers to apply is limited.

So there are enough reasons to give in, knowing that Ron and Harry can be portrayed differently, I gave you a hint above.

Note: The product shown here, provided by LEGO, is as usual involved. Deadline fixed at December 23, 2025 at 23:59 PM. Simply post a comment under the article to participate. Shipping to the winner will only begin on January 1, 2026.

It's official, the LEGO Batman: Legacy of the Dark Knight video game will be available on May 29, 2026 and pre-orders are open on all platforms except for the Nintendo Switch 2 version for which a release date will be announced soon.

Two editions are available on PS5, Xbox Series X|S, and PC via Steam or the Epic Games Store: the standard edition (€69,99) with the outfit The Dark Knight Returns included and the Deluxe edition (€89,99) with 3-day early access, two collections of three DLCs (Mayhem Collection & Legacy Collection) as well as the outfit The Dark Knight Returns.

I would like to remind you that the four LEGO sets planned in the DC range from March 1, 2026 will allow you to unlock additional content in the video game: the gold outfit delivered with the logo as well as the three Batmobiles in gold "Gold Variant" versions will be playable via a QR code provided in these boxes.

For those who are interested, after the very successful postal vehicle marketed under reference 230923 in 2023, the Postal Museum is doing it again this year with a post office made of LEGO bricks.

This limited-edition, numbered box (only 3000 copies available) is not an official LEGO product and is sold for €49,99 on the museum's online shop. It is also available in the museum shop located at 34 Boulevard de Vaugirard in Paris. The box was designed by Ballard Conseil, a company specializing in promotional products.

Inside the box, there are about a hundred pieces to assemble the proposed construction, an instruction booklet and a minifigure of a postman with his bicycle.

230925 THE POST OFFICE IN THE MUSEUM SHOP >>

New promotional offer at Cdiscount, this time with the mechanics that allows you to get an immediate €10 discount from €60 spent on LEGO products from a large selection of sets in many ranges.

To take advantage of the promised discount, you must use the code 10LEGO60 at the checkout before proceeding to payment of the order. Please note, the offer only applies once per order and per customer account.

As is typical with Cdiscount, the offer is theoretically valid for several days, but we all know that the retailer usually ends the sale well before the initially announced date. Don't wait too long if any of the products interest you.

DIRECT ACCESS TO THE OFFER AT CDISCOUNT >>