Partnership signed between LEGO and Universal Music: A new range of products scheduled for 2021

After signing a contract three days ago with Universal Studios, Lego announcement today a collaboration with Universal Music which will materialize in 2021 with the launch of a new range of sets which should "inspire a new generation of musicians, creatives and fans".

We do not yet know much about these products "immersive and interactive"which will mix musical experience and LEGO bricks, we have to be content with the usual LEGO discourse which promises that"this positive and fun initiative will help strengthen the development of young people by harnessing the full potential of musical creation and the LEGO system".

The video below, provided by LEGO to illustrate the signing of this agreement, does not tell us much more about this promised association between musical creativity and construction toy. It will therefore be necessary to wait for a concrete announcement of the products concerned to judge the relevance of the concept.