Let's take a look at some promotional offers that are valid on the official online store from today until at least August 20, 2026, with a set from the Restaurants of the World collection and a LEGO Pokémon paperbag, both offered with purchase conditions and without range restrictions, as well as a modest doubling of Insiders points on four references from the LEGO ONE PIECE range:

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They are unstoppable: the SMART Play ecosystem continues to expand with some promotional products which are intended to attract new customers to this range of sets and LEGO is currently offering some paperbags (polybags but made of paper) which allow you to obtain...a SMART Tag.

The object which is intended to work in association with the SMART Brick is therefore useless as it stands since the information it contains and which it can deliver via the reading of the NFC chip embedded in the plastic piece can only be read by the smart brick available only in a few sets which are a bit expensive for what they have to offer.

These gift bags are being offered as part of various promotional campaigns organized by LEGO until September 30, 2026, including one linked to the Pokémon Go app , which allows users to unlock in-game rewards. The most adventurous can attend a SMART Play technology demonstration at their local LEGO Store and leave with a coveted gift bag.

This is the art of loss leader marketing taken to the extreme.

Continuing the ongoing saga surrounding the deluxe edition of the LEGO Batman Legacy of the Dark Knight video game accompanied by the 30762 Retro Video Game Batman paperbag: this version of the game is now available for pre-order from Amazon in Germany and the image posted online confirms that this is indeed the box set which will allow you to obtain the promised exclusive minifig.

At Amazon France , the image of the classic case of the deluxe edition is still displayed, so it is impossible to confirm at this time that it will be the box containing the precious paperbag.

In the meantime, and if having the game packaging in German doesn't matter to you (the downloadable game will be multilingual), you can pre-order your copy from Amazon in Germany for €89,99 with your usual Amazon account, with delivery starting September 18, 2026:

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To accompany the release of the dozen LEGO Pokémon SMART Play sets scheduled for August 1, 2026, the manufacturer has planned two paper bags that will likely be offered with purchase and will be available from many retailers for the modest price of €3,99. Nothing too exciting, still no minifigures, but perhaps something to please young fans of the franchise.

For those interested, two new paperbags from the LEGO Creator range will be available from June 1, 2026: references 30717 Fun Halloween Skeleton (71 pieces) and 30718 Cataclaws Snow Adventure (70 pieces).

These bags will be available from many retailers for around €4, and may also be offered as gifts at LEGO stores with certain purchase conditions in the coming months. Given the theme of these two paper bags, we can expect offers around Halloween and the end-of-year holidays.

For those who might be wondering, the cat named "Cataclaws" is the animal regularly used by LEGO for its advertising campaigns since the end of 2025.

Finally, please note that I maintain a summary of the new paperbags available in 2026 at this address.