LEGO communicates once again on the planned reduction in the size of the packaging of its products and announces that all new products launched in 2013 will benefit from more compact packaging and that by 2015 all products will be affected by this measure which will allow them to '' save around 18% of the amount of cardboard currently used.
The idea is not new, it has even already been tested on certain references in early 2011.
In addition to environmental considerations, LEGO adds that consumers and resellers will find their way there: The former will be able to handle the boxes more easily and the latter will be able to put more of them on their shelves.
We could add that a packaging more adapted to the size of its content will undoubtedly avoid some disappointments among the brand's youngest customers.
How many times have I seen my son vigorously shake an enormous barely open box, hoping to see a little more than the few bags and the sheet of stickers present ...
The full press release (in English) is available at this address.
