LEGO has a good reputation with its customers, that's no scoop. Its products are good, its service is good, its image is good, don't throw it away, we understand.
The RepTrak 100 ranking is a top 100 of the most prominent companies globally. Or rather in the following 15 countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, Great Britain and USA.
LEGO is therefore in 10th place in this ranking which reflects the global reputation of the companies concerned. The brand finished in the top 10 for the 3rd consecutive year.
I will spare you here the methodology (contested by some) used by the very serious " Reputation Institute " to establish this ranking built around the four criteria of esteem, general impression, trust and admiration generated by the company being evaluated.
In short, all this to tell you that consumers like to play with LEGO products, drink Nespresso coffee, surf on their iPhones, go on vacation with their BMWs, eat their Kellog's cereal in the morning by checking the time on their Rolex watch beforehand. to print their vacation photos taken with their Sony digital camera on their Canon printer, etc ... I'll stop there, I guess you understand ...
LEGO has issued a press release to announce its very good results, which you can read at this address: The LEGO Group the most reputable company in North America.
