Review: 40574 LEGO Brand Store

Today we quickly go around the contents of the set 40574 LEGO Brand Store, a small box of 541 pieces which will be available at the retail price of €36.99 from August 1, 2022. You read correctly, this is not a promotional product offered subject to purchase or on the occasion of the inauguration of an official brand store, this set is a simple product from the LEGO catalog. This box will also take over from another set on the same theme, the reference 40305 Microscale LEGO Brand Store (362 pieces - €24.99) marketed in 2018.

LEGO therefore offers us to "relive happy visits to a LEGO® Store"with a shop here represented as a"store of the future"and which should allow us to"play shopping"thanks to the two minifigs provided. I'm not making this up, it's in the official product description.

The official LEGO store of the future is therefore a modular open space without roof or stairs, you take a ladder to go upstairs and there is still no employee to serve customers. It was already the case in the set 40305 Microscale LEGO Brand Store who also contented himself with providing us with two clients.

This product of self-promotion, or self-congratulation, highlights the other know-how of the brand on the sidelines of the manufacture of plastic parts: the industrial production of stickers. There are 40 in this box with enough to fill the shelves with sets bearing the image of the different "house" ranges and dress the exterior walls of the store. LEGO makes no effort, the sign on the front is also a sticker. It was probably a bit too much to ask to get a pretty Tile pad printed.

It will therefore be necessary to go to a LEGO Store or on the Online Shop to buy a LEGO Store which will then serve as product placement in a child's room to remind him that he must go to a LEGO Store to buy other LEGO products. . It's high-flying marketing knowing that you have to pay for this box, it's not a promotional product.

On the form, there are some interesting constructions in this box with a rather successful micro-locomotive and a Disney micro-castle. We also find all the usual spaces of the official stores with a Pick A Brick wall, the Minifigure Factory available in some shops and a fun corner with animal bodies behind which customers can take pictures of themselves. The LEGO Store is also a place where we have fun, it has to be known.

The two minifigs provided are not exclusive, the girl's torso is also delivered in the set 10303 Loop Coaster, the coral colored legs are in the CITY set 60337 Express Passenger, the boy's torso has been in half a dozen boxes since 2020.

In short, I'm a little skeptical about this product sold for €37, which is ultimately just a somewhat elaborate promotional item. If it was offered on condition of purchase, even for a high minimum amount, I could have understood the process, but as it stands I can't see myself spending €37 for it. It's up to you.

Note: The set presented here, provided by LEGO, is as usual involved. Deadline fixed at July 27, 2022 next at 23:59 p.m. Just post a comment under the article to participate.

Update : The winner was drawn and notified by email, his nickname is indicated below.