Singles Day 2021: LEGO will be part of the party

All the opportunities to sell more are good to be seized and LEGO plans this year to participate in Singles Day, this commercial operation from China which invades the planet a little more each year and which almost returns Black Friday to the rank of simple fair. sausage.

Singles Day is the celebration of singles celebrated since the 90s on November 11 of each year. The turnover generated during this very opportunistic operation is gigantic and now largely exceeds the borders of China.

LEGO has therefore put online a dedicated page that lists around thirty products to assemble by yourself in your corner. All LEGO products are obviously suitable but the manufacturer places particular emphasis on sets of several thousand pieces which will a priori fill the days of the most hardened of singles.

The products listed are for the moment with their usual public price, it will be necessary to wait until November 11 to know if LEGO is only seizing the opportunity to sell a few boxes while taking advantage of the global notoriety of this operation or if the products concerned will benefit from any reduction.

SINGLES DAY 2021 ON THE LEGO SHOP >>