I spoke to you a few days ago about the next thematic promotional set which will be offered subject to purchase on the Shop, the reference 40611 Year of the Dragon, and this box of 214 pieces valued by the manufacturer at €9.99 is now present on the official online store with confirmation that it is indeed a promotional product.

It is now a tradition since 2013, the manufacturer celebrates each year the animal in the spotlight in the Chinese zodiac with a small promotional product and it is therefore the dragon's turn to pass through the LEGO mill in 2024.

As every year, the product will include a "red envelope" which will allow us to respect tradition: in Asia we offer money to our loved ones on the occasion of the New Year celebrations and you can therefore also comply with this custom. thanks to the envelope provided which is not red on the outside but whose interior is the traditional color. The box even allows you to personalize the thing with a label on which it is possible to indicate the name of the recipient and the origin of the gift. Only problem, the envelope being in the box, you will first have to open the set to deposit the money and offer everything afterwards. The flap packaging is well resealable, but there will always be the cut-out transparent sticker.

This promotional product will likely be offered very quickly if the tradition is respected, and undoubtedly from €85 of purchase if LEGO remains on the same minimum amount required as last year.

40611 YEAR OF THE DRAGON ON THE LEGO SHOP >>

Let's go for a few weeks of sales from today until February 6. As always, don't expect to find knock-down LEGO everywhere, although there are probably some good deals to be had at some vendors.

At LEGO, nothing exceptional, apart from a handful of products in the usual section which benefit from a more or less substantial discount on their public price.

Like every year, do not hesitate to share your tips in the comments, even if these are local operations or very limited availability. Fans in your area may be able to take advantage of the discounts offered at the local supermarket or toy store.
Below, direct access to the LEGO offer offered online by the main brands likely to participate in the operation:

Today we obtain two visuals which allow us to discover the contents of the set more closely 40703 Micro NINJAGO City, a box which should probably be offered under the condition of purchase soon at LEGO like the four sets offered in 2023 and which make up the mini-range Houses of the World. If this is indeed the case, it is a safe bet that the minimum amount required to spend at LEGO to receive this little box will once again be relatively high.

On the back of the product packaging, we see that the manufacturer has planned to offer four different references, all inspired by the large format models already on the market (70620 NINJAGO City, 70657 NINJAGO City Docks, 71741 NINJAGO City Gardens et 71799 NINJAGO City Markets).

We can easily deduce the name of these different products based on the syntax used for the first which simply consists of adding the mention "Micro" in front of the name of the product available in a compact format:

Like every year, LEGO launches from January 1st a slew of new products spread across numerous ranges, these boxes will have to liven up the shelves of toy merchants until June with the launch of another big wave of new products. There will also be some products planned for the month of March, notably in the Harry Potter, Animal Crossing and Speed ​​Champions ranges, to boost sales.

There are some nice things in this wave, but the majority of these boxes will be available quickly for much cheaper elsewhere. As usual, it is therefore up to you to decide whether you should go ahead and pay the full price for these boxes or whether you should have a little patience and wait for the inevitable reductions that will be offered in the weeks and months to come at Amazon, on FNAC.com, at Cdiscount, at Auchan and at a few other resellers.

ALL THE NEWS FOR JANUARY 2024 ON THE LEGO SHOP >>

(All links to the shop redirect to the version of the official shop for your country of connection)

As planned, LEGO is launching two new promotional offers today, including one which allows you to get a copy of the LEGO ICONS set. 40681 Retro Food Truck (310 pieces) from 190 € purchase without restriction of range. This offer will be valid at best until January 16, 2024 if available stock allows.

Otherwise, LEGO also offers a set of two polybags from the Friends range, the references 30659 Flower Garden (64 pieces) and 30635 Beach Cleanup (52 pieces), for the purchase of a copy of the LEGO Friends set 42639 Andrea's Modern Mansion (199.99 €).

DIRECT ACCESS TO CURRENT CLASSIFIED ADS ON THE LEGO SHOP >>