AFOL Survey Q3: The results

LEGO has just communicated the results of the traditional "AFOL Survey" from the third quarter of 2012.

In summary and to keep it simple:

2500 answers (only) AFOLs over the age of 13 were registered in this survey.

Most of the participants are in the age group 25 44-years. 8% of the people who answered the questions (in English, this is important to understand these statistics) were women's.

58% of people who took the time to answer the questions are members of a LUG and report spending more than $ 100 per month on LEGOs.

Two thirds of participants say they are active in online communities (forums, facebook) at least once a week.

59% go to Forums spent on LEGO at least once a day.
33% visit one or more blogs on a daily basis.
31% are active on social networks on a daily basis.

85% of participants say they regularly visit Eurobricks and Brickset, 65% claim to be active there by participating in the exchanges.

90% of participants say they regularly visit YouTube to view LEGO content.

FBTB, 1000Steine ​​and MOCpages are also frequently visited by AFOLs according to their regional affinities. Brickshelf is lagging behind.

8 out of 10 participants say they regularly visit Lego cuusoo, On 4 10 only say they frequent Rebrick.

The number of survey participants is relatively low compared to the community concerned.

However, each announcement of a new survey is generally widely relayed on all blogs or forums in the LEGO galaxy, which attract tens of thousands of visitors. This low response rate therefore shows the lack of interest on the part of the fans for these austere, repetitive and laborious questionnaires.

Not surprisingly, Eurobricks and Brickset are to date the two largest communities in the world.
Rebrick is not celebrating with lower attendance, no doubt because of the redundancy of this site with flickr, MOCpages or Brickshelf.
Brickshelf which undoubtedly suffers from its obsolete interface, its validation processes for galleries from another time and its many technical problems.