It's about LEGO on Europe 1

Listen or listen again for those who do not follow the program Des clics et des claques sur Europe1 hosted by David Abiker and Guy Birenbaum: A subject on LEGO in the presence of Stéphane Knapp, marketing director of LEGO France.

We talk about the impact of the internet on the brand's success, the brand's relationship with its fans, new licenses like The Simpsons or The LEGO Movie, all in the presence of a member of the BrickPirate forum who speaks our particular condition of AFOL and our relationship with the product.

It's quite interesting and it gives us an idea of ​​what LEGO thinks about the great marketing tool represented by the fan community active on the internet.

Click on the image above or this link and go straight to 5:09 minutes.