LEGO Collaboration | Adidas: more products to come by the end of the year

LEGO communicates today on the partnership signed with adidas which has already been concluded to a pair of A-ZX8000 sneakers which was torn off when it was put on sale and which continues to thrive on the secondary market: other products are planned and the collaboration in question is intended to be spread over several years.

I'll pass you the marketing discourse that is desperately trying to build bridges between the philosophy of the two brands. All you need to remember is that a complete collection of Adidas products "colorful, inventive, optimistic, inclusive"and obviously in the colors of the LEGO brand is planned with lifestyle and sports equipment for young and old. Launch of the first wave of products in December 2020 and that will continue in 2021.