LEGO Collaboration | Adidas: the children's collection already on sale in China

LEGO announced a few days ago that a complete collection of products would be marketed by the end of the year and today we discover the first products of the children's range already on sale in China via tmall.com, a brand of the Alibaba group.

On the program, three pairs of soberly named sneakers LEGO Sport CF I (sizes from 20 to 27), Lego sport el k (sizes from 28 to 35) and Lego sport j (sizes 35.5 to 40) and the inevitable t-shirts, hoodies and other sweatpants. Among the three pairs of children's sneakers, the one with laces seems to me almost more successful than the pair for adults which served to create the buzz around the launch of the partnership signed between the two brands.

Keep in mind that not all products that are currently marketed in China may end up on the shelves of European stores. This was already the case for the LEGO collaboration | LEVI'S which reserved some exclusive references for the Chinese market.

I have grouped together the small presentation sequences of all these new, very colorful products in the two videos below: