LEGO x LEVI'S lifestyle collaboration: focus on planned products

You already know it since you follow, LEGO and LEVI'S have teamed up to offer a range of clothing in the colors of the toy manufacturers' brand.

Everyone will have an opinion on the result of this lifestyle collaboration, but the real novelty to remember is the creation of a small flexible silicone base plate that allows you to personalize these clothes and other accessories using a few pieces. The bag of LEGO DOTS elements bearing the reference 40438 and containing 110 pieces including a pad printed with the LEVI'S logo will be provided when purchasing these different customizable products.

As far as I'm concerned, only the yellow t-shirt with the stamped red brick of the LEVI'S brand finds favor in my eyes, the rest resembling in my opinion more like an integration into the forceps of some references to the LEGO universe on clothes basic than the result of a true creative collaboration.

I don't want to walk around with plastic pieces on my chest or on my thigh anymore, but tastes and colors can't be discussed, some of you may find it useful.

Below, some visuals of the different products expected on the shelves. The denim jacket will be sold at around 120 €, the cap and the beanie will be invoiced at 30 € (the beanie was already on sale at LEVI'S before being withdrawn) and the banana will be marketed for nearly 40 € ...

Launch of the collection from October 1st on the official website of the LEVI'S brand and in stores. The children's collection will also be available on the official LEGO online store (see photos below) with the exception of the 8 products from the last slide which will be reserved for China.