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LEGO has just published its results for the year 2017. We knew since the announcement of the interim results for the first half of 2017 that the year would not be the best for the manufacturer but the seasonality of the toy market and the holiday season. year will not have helped raise the bar.
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Sales declined in the US and European markets while the Chinese market posted double-digit growth. In 2018, the group's development will also go through Africa and the Middle East with the opening of offices in Dubai.
LEGO tries to reassure by citing a significant increase in sales at the end of the year in seven of the twelve main markets for the group and a drop in revenues partly due to the priority given to the disposal of stocks already present in the whole of the distribution chain.
As for the ranges that “performed” in 2017, LEGO stands out the usual list: City, DUPLO, Creator, Friends, Ninjago and Star Wars.
To find out more, all accounting documents are online at this address.
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