Double-digit growth for LEGO in the first half of 2020

LEGO today publishes its interim financial results for the first half of 2020 and all indicators are once again green after a year 2019 which already confirmed that the manufacturer had found color.

LEGO announces a 7% increase in turnover and a 14% increase in sales volume in all markets where the brand is present. The operating result recorded an increase of 11% but the net profit remained down 1% over the period compared to 2019.

LEGO explains this slight decline by the need to compensate for the temporary closure of factories located in Mexico and China during the pandemic and to incur significant logistics expenses to continue supplying the markets usually served by these production units from other locations. Site (s.

In addition to these accounting data, LEGO claims that the digital shift has been fairly well negotiated with 9 million users from 80 countries on the LEGO Life application and 2 million downloads of dematerialized instructions, double the usual traffic on the dedicated space.

COVID effect requires, the brand's website has doubled its attendance over the period compared to 2019 reaching for this first half of 2020 100 million visitors. However, LEGO is not abandoning its policy of opening official stores in many countries and it should be noted that 46 new LEGO Stores opened their doors during this first half of the year, including around 120 in China, and that LEGO is planning a total of 2020 openings. in 80, including XNUMX in China.

The list of successful ranges is no real surprise, there are the "house" themes Technic, Speed ​​Champions and Classic and the licensed Star Wars, Harry Potter and Disney Princess universes. LEGO specifies that this is only a list without particular classification of the ranges which have performed during this first half of 2020.

Finally, the manufacturer specifies that it has actively participated in the fight against the current global pandemic, in particular by placing the machines installed in factories in Denmark, the Czech Republic, Hungary and Mexico at the service of the manufacture of more than half a million protective visors for healthcare workers.

The full press release can be found at this address.