Emmet, I am your father ...

15:30 p.m., office of the Dorling Kindersley Publishing Director.

- Gentlemen, what exclusive minifig are we going to put in the new version of the LEGO Star Wars Visual Dictionary ?
- Let's try to find a character that makes collectors and kids want to buy our book! Lando Calrissian? A pink Clone Trooper? A Boba Fett?
- No, it is too typical "Star Wars" all that, and if we surf on the success of The LEGO Movie?
- How to do Star Wars with The LEGO Movie? It's still the big gap ...
- The film popularized Emmet and brought back the yellow heads of our childhood! Everyone loves Emmet!
- And a version of Emmet with an outfit Tatooine ? Impeccable on cross-over ! Collectors of Star Wars products will see nothing but fire, they will be told it's a Luke Skywalker vintage, and the kids will immediately make the connection with Emmet when they see the book on the shelves!
- Oh yeah, great your idea, after all, Emmet or Luke, who cares, the main thing is that we sell books! I call LEGO to let them know the result of our brainstorming session, they will love the idea: Back to basics, cross-licensing marketing, etc ... It's great! 

(In homage to louisca and his "Chef, chef, ...")