Women's Euro Football 2022: LEGO will be one of the official sponsors

This is the big announcement of the day: LEGO unveils its status as official sponsor of the UEFA Women's Euro 2022, a competition that will take place from July 6 to 31, 2022 in England. Why not, it's probably good for the image of the manufacturer, it certainly costs a lot less than sponsoring the equivalent men's competition, it will allow the sale of derivative products featuring the friends of the Friends range in football outfits and everyone will be happy.

The announcement has just been made via the brand's social networks and it is accompanied by the small clip below: