The court decision has been handed down: Ice-Watch , a Belgian brand of trendy watches, will have to change the packaging of its products in Belgium.
The court ruled in favor of LEGO, which defended the idea that the craze aroused by Belgian watches is partly due to their packaging, which strongly resembles a block of LEGO.
I am not going to say the opposite, it would be necessary to be in bad faith ....
Ice-Watch is also subject to a penalty of €10.000 per day for any watches sold in this misleading packaging, starting from the date the judgment is served. (Thanks to antp on HFR)






