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This had the immediate effect of thrilling fans and fueling speculation about upcoming products.
But we can legitimately ask the question whether LEGO has not announced this new range a little early and if the expectations of the fans will not be disappointed after long months of speculation.
On the one hand, AFOLs from all countries go from rumor to rumor and heat up the mind, hoping to be entitled to a coherent, affordable range made up of many characters from the respective DC and Marvel universes.
On the other hand, MOCeurs and other custom minifig specialists have woken up and are delivering high-level achievements that have nothing to envy of official LEGO production.
The parallel is inevitable, and for every custom minifig that we talk about on various forums, the expectations about official minifigs soar.
Since the vacuum left by the discontinuation of the Batman and Spiderman ranges, the custom market has flourished on these themes with products sold at sometimes indecent prices, on eBay in particular.
Many AFOLs fans of Comics have thus fed their collection of these minifigs with the effigy of super heroes and it will be difficult for LEGO to compete with these achievements which are not dependent on the financial or industrial constraints that the manufacturer takes into account. , nor of a mass commercial logic.
Thus, the Green Lantern minifigure distributed at Comic Con in San Diego did not really create a surprise, many customs already existed on the market with an equally sharp finish. One of the best examples remains the work of Fine Clonier whose achievements you can admire at this address.
The preliminary minifigs interviewed at the same Comic Con did not reassure the AFOLs. These barely presentable and hastily offered prototypes cast doubt on the level of production to come in this line of superheroes. Perhaps it would have been better to show nothing than to present these minifigs decorated with dog-eared stickers, or these characters which have nothing more LEGO in terms of proportions like the "minifig" of Hulk or that of an Iron Man somewhat ridiculous with his oversized helmet.
Everyone will have understood that it was for LEGO to anticipate 2012 and create a media boom around these lucrative licenses. Despite everything, the doubt will remain until the effective availability of the first sets, and everyone will then judge with their own level of requirement of the interest of investing in this new range.
In the meantime, I regularly watch what the custom market offers and despite my "fundamentalism" and my loyalty to LEGO on this subject, I am more and more open to the idea of investing in products that are the fruit of work of passionate and creative people.
At this rate, LEGO could find itself caught up in its own game: By stimulating the creativity of its customers too much, the latter could outsmart it and serve as a master standard on the level of quality expected by ever more demanding consumers.
Tony Stark's minifigure in his high-tech armor has a problem with proportions, that's undeniable. But you will have to make a choice: Have a minifigure with a head and a helmet whose visor opens, or a minifigure with a classic screen-printed head but without the possibility of discovering the face of Robert Downey Jr.
In the photo opposite, we can clearly see the LEGO bias: To offer a minifigure with a face rather resembling that of the actor (or Jack Sparrow, if you want to be a bad tongue ...).
Personally, I would prefer an Iron Man with classic well screen printed head and a spare head with Tony Starck's face.
For comparison, I put below an image from the film in which we see Tony Starck with his helmet open, a custom minfiig quite close to the one offered by LEGO, and an example of a custom minifig made by miniBIGS which demonstrates that it is possible to have a resembling Iron Man without oversizing the character's proportions.
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