Registration for the LEGO VIP program: key ring offered to new members

Notice to all those who have not yet registered for the LEGO VIP program (there should not be many left here), the manufacturer is offering you a small welcome gift: the keychain above with the emblematic character of this program loyalty card (ref. 853303).

The keychain will be sent to you with your first order, LEGO will provide you with a code after your registration which will allow you to add it to the basket. This code will be emailed within 24 hours of registration and will be valid for six months.
Members with a VIP account created before July 2017 are not eligible for this offer.

The offer is valid on the official LEGO online store and in the LEGO Stores until December 31, 2017. So you have time to convince your family and friends to take the plunge and then steal the keychain from them by question which is still sold about twenty euros on Bricklink.

To force those around you to register (and place a first order), it's at this address that it happens.