The So Ouest LEGO Store will open on October 18, 2012

It's because of an article from Le Figaro published yesterday that we learned that the 300 m2 LEGO Store in the So Ouest shopping center (Levallois-Perret) will officially open its doors on October 18.

The Lille store located in the Euralille shopping center will open next December.

LEGO also plans to open one or two stores per year in France for the next five years.

The article also tells us that LEGO has just overtaken Playmobil in the world ranking of toy manufacturers to take third place behind the two industry giants, Hasbro and Mattel.

Another interesting info: The Friends range would have largely contributed to this rise and it currently represents 10% of sales of LEGO products.

(thanks to Alan and SuperSympa for their emails)