LEGO 40611 Year of the Dragon: first visuals of the Chinese New Year promotional set

LEGO will continue to decline the different signs of the Chinese zodiac in 2024 with the set 40611 Year of the Dragon, the dragon being the sign of next year from February 10, 2024 and until January 28, 2025. It is now a tradition since 2013, the manufacturer celebrates each year the animal in the spotlight in the Chinese zodiac with a small promotional product and it is therefore the dragon's turn to go through the LEGO mill in 2024.

As every year, the product will include a "red envelope" which will allow us to respect tradition: in Asia we offer money to our loved ones on the occasion of the New Year celebrations and you can therefore also comply with this custom. thanks to the envelope provided which is not red on the outside but whose interior is the traditional color. The box even allows you to personalize the thing with a label on which it is possible to indicate the name of the recipient and the origin of the gift. Only problem, the envelope being in the box, you will first have to open the set to deposit the money and offer everything afterwards. The flap packaging is well resealable, but there will always be the cut-out transparent sticker.

This promotional product will probably be offered at the start of the year, from mid-January if tradition is respected, and undoubtedly from €85 of purchase if LEGO remains on the same minimum amount required as last year.

(Visuals via Dylan Chow)