LEGO turns 80: Who was invited to the party?

Since this morning, social networks have been swarming with dripping congratulations and for good reason, LEGO is celebrating its 80 years ...

80 years for this company that started from (almost) nothing in 1932, with its glory days and dark years, its current 10.000 employees, its world-famous ABS plastic, its status as the 3rd largest toy manufacturer in the world, its loyal customers and its licenses profitable that allowed him to save the furniture and bounce back.

So LEGO is celebrating all that, with the tools of our century like facebook (more than 2 million fans, after that we don't count any more) or Twitter (more than 31000 subscribers @LEGO_Group) ....

The advantage with the fans is that you just have to motivate them, and the buzz is launched. And in addition it costs nothing. When LEGO tells them: "Wish us a happy birthday!", the fans do so without flinching ... And it's the orgy of thanks and congratulations for all these good childhood memories, these superb products that make our children creative and intelligent, this inimitable quality of service, etc., etc...

LEGO is a rockstar who is 80 years old, but who knows that myth is about worship and admiration. TFOLs, KFOLs, AFOLs, thing-FOLs, children, their parents, their grandparents, the poor, the rich, everyone loves LEGO.

Everyone loves this brand which has crossed the generations, which continues to innovate, to offer products always at the heart of trends and fashion and which cultivates a high-end, almost elitist image, so that each customer feels almost privileged to have the right (and the means) to be part of the big toy family.

So, all in heart, Happy Birthday Apple Lossless Audio CODEC (ALAC), uh, LEGO !!!. Excuse me, I got the wrong rockstar ....