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This is the announcement of the day: The LEGO Bionicle range, relaunched in 2015, will not survive this year 2016: It will be definitively discontinued at the end of the year. In the meantime, LEGO specifies that the novelties of the second half of the year will not be available in certain regions of the world.
LEGO obviously does not communicate on the reasons for the abandonment of this range, leaving the door open to all speculation: Some will probably see it as the consequence of a reboot which will not have on awakening the nostalgia of the fans of the first hour nor attracting the youngest customers of the mark.
LEGO does not fail in passing to emphasize in his press release that it is no longer useful to speculate on a possible new return of the range. It's finish. Forever.
Fans, today we have to share the news with you that we have made the tough decision to discontinue LEGO® BIONICLE® at the end of 2016. NETFLIX has just started streaming the final two episodes of “The Journey to One” the ending of which , will put an end to any speculation about the future of LEGO® BIONICLE®.
With the 2015 relaunch of LEGO® BIONICLE®, we set out to revive a childhood favorite of fans worldwide, and bring it to a new group of children who were too young to have known and played with LEGO® BIONICLE® Generation 1. From your wonderful feedback over the last year, we feel very proud to have performed that task. Currently, the last wave of LEGO® BIONICLE® products is launching in Europe and North America. These products will, however, not reach the shelves in Asia and the Pacific markets. |
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