LEGO Creator 10250 Year of the Snake: True or False Set?

This visual (on the left in the photo) appeared on a Chinese AFOLs forum a few days ago and the Creator 10250 Year of the Snake set is now listed at Brickset.

Alors Hoax (Fake, false set) or novelty intended for a growing market for LEGO: China?

Impossible to say for the moment because we do not have any precise information except the image above which confirms us that this set would perhaps be based on the 6914 T Rex released this year and from which it takes the three basic models by adding the snake.

The inscriptions in Chinese characters on the box could confirm that this set is aimed at the Asian market.
2013 will indeed be the year of the snake in China (from 10/02/2013 to 31/01/2014).