LEGO Cuusoo: Stop the Massacre ...

How do you turn an apparently brilliant idea into a ridiculous and doomed concept? LEGO has the recipe and it's not very complicated: Make a promise, open the floodgates and wait. In a few days, your idea will turn into a guaranteed disaster and no longer interest many people.

Lego cuusoo was a good idea though: Allow LEGO fans to post their creations, encourage visitors to vote for their favorite models and announce that LEGO would take a look at all projects reaching 10.000 votes.

First observation, Cuusoo fills up visibly with anything and everything. Among the teens calling for the return of the worst range ever offered by LEGO, I named Bionicle, and the guys who post photos of their wives and kids, passing through the worst MOCs ever seen on the LEGO planet, we are treated to a nice range of silly and out of context projects.

Second observation, an MOC will never reach 10.000 votes and the most supported project hardly gather 700 supporters. The buzz is over, the game is over and over time it will take years for the most supported project to reach such a large number of supporters. The initial idea does not hold any more and the meager hopes of the most valiant are already forgotten.

Third observation, the most serious MOCeurs leave the ship and even withdraw their projects in the face of so much mediocrity and pollution of the site by dozens of proposals, each one more null than the other. Designer Omar Ovalle, about which I have spoken to you several times on this blog, recently warned me by email that he was starting to withdraw his creations, yielding to the pressure in front of the free reviews and in the face of the certainty of not getting anything at the end of the road which had to at least lead him to more visibility on his work, for lack of anything better.

Assessment of the operation: A failed initiative, with a space out of control, without moderation or filtering, and a bitter failure for LEGO who will have to learn from this disaster without delay.  
Organized sabotage, as some imply, an audience too young to understand the seriousness of the project or LEGO's lack of vigilance, there are already too many valid reasons to stop this carnage which will not help us get through, us them. AFOLs, for normal and passionate people with all those who consider us as adults with complexes who take refuge in their bucket of bricks .....