LEGO Design byME: Games discontinued in January 2012

After Lego universe which will close its doors in January 2012, it's the turn of the service Design by ME to put the key under lock at the beginning of next year.

In his press release LEGO tells us that the service to design a model under LDD and then order it online was far too complex for children ... It's obvious. And it would therefore be taking into account the opinions of users that LEGO decided to stop the costs. 

The service HERO Recon Team Hero Creator he remains available for the moment. My son also created his own Hero Factory character on this service and he received it within a good week, in a vaguely personalized box, and he was especially happy to have been able to obtain a character for which he had been able to choose every part, every color and even its name.

LEGO seems to refocus its activities, eliminate the less profitable and concentrate on the essentials: Producing licensed ranges supported by communication at a lower cost for TLC (Movies or cartoons produced by Warner / Marvel / Lucas / Disney) and generating large volumes and high margins. In short, a real business logic.
We too often forget that it is not because we make toys that we should believe ourselves in the land of Care Bears. The crisis is here, and LEGO, like the others, must back it up while waiting for the return to better days.