LEGO becomes the world's 2nd largest toy manufacturer

You cannot escape it, the info is everywhere at the end of the afternoon with John Goodwin, administrative director of the brand which provides after-sales service to numerous media: LEGO is on the second step of the podium of toy manufacturers behind Mattel, still the undisputed leader, and ahead of Hasbro, which therefore goes down one floor.

For LEGO, all indicators are in good shape: The turnover increased by 13% in the first half of 2013, the net profit increased by 18%, the manufacturer holds 8.8% of the global toy market and its sales increased of 9% over the period.

It's cool, we're happy for LEGO, it will at least guarantee the jobs of thousands of employees of the brand and ensure the sustainability of our hobby.

For the rest, LEGO praises the success of its Legends of Chima and Friends ranges by attributing to them a large responsibility for the excellent results obtained in the first half of 2013 and stresses that the Asian market is growing and largely compensates for the gloom at the start of the year. year in North America, Japan and Europe.

In short, all is well for LEGO. Thanks WHO ?

If you feel like it, you can read the official press release at this address.

(Thanks to Tribolego and everyone who sent an email alert)