LEGO is 4th in the ranking of favorite brands of 13390 French respondents

It is Le Parisien which today exclusively unveils the results of the survey organized by the Young & Rubicam agency: LEGO occupies 4th place in the ranking of the 50 favorite brands of the French, behind Samsung, Google and Amazon which climb on the first three steps of the podium.

Decathlon, Disney, Microsoft, Paypal, Youtube and Téfal complete the ranking of the top 10 of this survey carried out between April and June 2018 among 13390 French consumers aged 18 and over questioned on 1200 brands in 80 categories.

Apple is falling this year from 3rd to 15th place in the ranking, the FNAC is only in 31st position and EDF brings up the rear.

It is difficult to judge the relevance of the ranking in question, extrapolated as usual from a limited panel of which we do not know if it is truly representative.

Lesson for the day: You love LEGOs, you are apparently not alone. Everyone loves LEGOs, just a little less than Samsung, Google and Amazon, but more than Decathlon.