LEGO Ideas: Creativity we tell you!

30/12/2015 - 23:15 LEGO Ideas Lego news

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Looks like someone at LEGO has decided to put things back in order around the LEGO Ideas concept.

Long since become a simple outlet for fans in need of 10.000-piece UCS or improbable licenses, LEGO Ideas no longer serves only to flatter the ego of more or less talented creators.

They take advantage of the maximum visibility offered by the concept and sometimes try to prove that they have the necessary resources to gather the 10.000 supports required, forcing LEGO to accept in its laborious process of review creations which we know in advance will never be marketed.

I obviously blacken the table and I will admit that a few beautiful boxes have come out of the LEGO Ideas mess, but I have long since lost the habit of going to see regularly on the platform that brings together thousands of projects more or less successful put online what is happening there.

In short, LEGO is therefore launching an awareness campaign inviting creatives of all kinds to come and offer their truly original ideas and incidentally which do not rely on yet another license on LEGO Ideas:

When you visit various LEGO fan sites and Facebook pages over the next month, there's a good chance you will run into our “Creative Ideas Wanted” campaign. Kicking off on the 26th December and continuing until the end of January, the aim of the campaign is to encourage people to take up the challenge of designing a model that could become the next LEGO product.

Of course we already have many great ideas - over 5,000 active right now - but we'd love to have even more.

Many of your submissions are based on classic movies and TV series. We want to see more original creations such as the Exo-Suit, Birds and the soon-to-be-launched Maze; product ideas that start from scratch and that aren't based on existing properties.

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