LEGO is coming to Saint-Brieuc, but it's not a LEGO Store

Several media including Le Télégramme et Ouest France are currently echoing the opening on December 7 of a LEGO Store in Saint-Brieuc (Côtes-d'Armor). This is not completely true, it is in fact a temporary LEGO Workshop, similar to that of Bourges (18), which will open its doors in the alleys of the Les Champs shopping center and which should remain installed for at least the next two years.

The LEGO Workshops are temporary concept stores set up by the company Epicure Studio, a design and event consulting agency under contract with LEGO France. They probably have the value of a full-scale test to assess the interest of subsequently setting up a permanent sales space, franchised or not.

The prices charged in these LEGO Workshops are similar to those of products on the shelves of official LEGO Stores. On the other hand, no VIP program in these temporary shops, but the LEGO Workshop in Bourges allows you to obtain a 10% reduction on the prices charged on presentation of the VIP card.

This new 100 m2 boutique will be located near the entrance to the gallery accessible from rue du Général Leclerc.