Younger people may not know that LEGO has already marketed a range based on the Batman / DC Comics license in the past.

In 2006, 7 sets of the Batman range were marketed, in 2007 3 sets and in 2008 4 sets.
Magnets and key chains were also marketed from 2006 to 2008.

In total there are 25 different minifigs that can be found in these sets and many emblematic characters from the DC Comics universe are represented: Batman itself in four different versions, Robin in two versions, Bane, Catwoman, Harley Quinn, killer croc, Nightwing, Mr. Freeze, Poison Ivy, Scarecrow, The Joker, The Penguin, The riddler et Two face.

To this are added the minifigs ofAlfred, Bruce Wayne and some sidekicks of the villains or guardians of the Arkham Asylum. In 2008, the LEGO Batman video game produced by TT Games was released and was a huge hit with young audiences.
Within the game, many characters appear as Ra's al-Ghul ou clayface. These characters have never been edited in minfigs despite their presence in the video game.

The range of sets released between 2006 and 2008 gave pride of place, and we sometimes wonder why, to many vehicles from films, comics, or video games.

You can find almost everything that flies, floats or rolls in these sets: Batmobile, Bat-Tank, Batboat, Batcopter, etc ..... On the occasion of the release of the film The Dark Knight in 2008, LEGO offers even a set with the Tumbler (7888 The Tumbler: Joker's Ice Cream Surprise).

This range has its faults: many machines are fanciful and come from peripheral comics or cartoons and one gets the impression that LEGO, convinced that it takes machines to better sell its sets, has scraped the bottom of the drawer to offer something other than a few minifigs.

One of the emblematic sets of this range will remain the set 7784 The Batmobile: Ultimate Collectors' Edition released in 2006 with its 1045 pieces.

AFOLs often consider that this range has not really worked. The mix of different Batman universes (comics, films, cartoons) is undoubtedly for something.

Even in 2008, when the movie The Dark Knight was released, LEGO found a way to market sets that had nothing to do with the movie's universe. Comic book fans are often universe purists. origin or the best interpretations made of it in the cinema for example.

In 2012, LEGO will have an interest in offering sets respecting the universes and characters concerned to ensure the loyalty of AFOLs fans of superheroes.

On the children's side, we suspect that this new DC / Marvel license will work, especially thanks to the many superhero films coming out this year and next year.

To catch up and get these sets of the Batman 2006/2007/2008 rangeyou will need to turn to eBay or bricklink. Be careful, the prices of certain sets sometimes reach peaks.

After the excitement, it's time to come to your senses and try to see things more clearly in this strategic business alliance between LEGO, Warner Bros (DC Universe) and Disney (Marvel).

So I give you my thoughts: What can we expect from these licenses for sets, minifigs or derivative products?

It is obvious that the current period is favorable for products derived from these two licenses: Warner Bros. surfs on the success of the saga Batman the dark knight with Christian Bale.

The first two films, Batman Begins et The Dark Knight have been successful. The third part of the saga,  The Dark Knight Rises, still directed by Christopher Nolan is already announced for July 2012 and it should close a coherent cycle.

Zack Snyder is in charge of the next one Superman: The Man of Steel, with Henry Cavill in the title role and two heavyweights in the cast: Kevin Costner and Russel Crowe. Another strong media support for the commercial launch of the Super Heroes range.

There is little doubt that a LEGO Batman video game featuring the events of the Nolan / Bale trilogy will be released. A clue, which might not be one, TT Games, official developer of LEGO video game licenses, is currently recruiting hard.

Superman, Wonder Woman and Green Lantern could also appear in this game, which leads me to believe that Warner will push his franchise. Justice League (Justice League), already available in cartoons, video games (Justice League Heroes) on PSP, XBOX and Nintendo DS, etc ....

Video games make it possible to gain the loyalty of a young audience who will not necessarily have access to films because of parental censorship due to the violence of certain scenes. (The Dark Knight is a good example).

Regarding the Marvel license, it is clear that the Avengers will be at the center of the LEGO strategy.

Here too, I think a video game will be offered in the wake of the film's release. The Avengers scheduled for April 2012 bringing together Captain America, Iron Man, Black Widow, Thor, Hulk, Nick Fury, Hawkeye .... which will be directed by Joss Whedon and which already promises to be the Blockbuster of next year.

Until then, Captain America: First Avenger will have already experienced commercial exploitation since August 2011. Iron Man 3, it is not expected until 2013, and it should be part of LEGO's strategy to maintain customer interest in the Marvel license.

Green Lantern scheduled for 2011 with Ryan Reynolds and Blake Lively, Thor released this year with Chris Hemsworth, Anthony Hopkins and Natalie Portman and X-Men: First Class with James McAvoy round out this media coverage.

In addition to video games, the question arises about the possible sets that LEGO could offer. Super Heroes are often self-sufficient.

Few iconic vehicles (A motorcycle for Captain America or the new batmobile?), Few places known and identified by the fans (Tony Starck's garage / lab?), It will be difficult to put parts around the minifigs. However, we already know that a set "DC Universe Batcave"is planned and will also be offered as an endowment to the competition I was talking about here.

LEGO could offer the minifigs alone in packs of 3, 5 or more as was the case at the start of the Star Wars range (with sets 3340, 3341, 3342 and 3343 in 2000)?

I don't really believe it, although this possibility should not be ruled out. In my opinion, playsets with good guys and bad guys will be there, probably based on scenes seen in the movies.

On the other hand, I think that we will undoubtedly be entitled to packs of magnets and other key chains, which I do not particularly appreciate: They relegate the minifig to the rank of simple decoration. (Image of a BaronSat MOC)

Some people talk about the possibility of selling these minifigs in bags, as is the case for the series of collectible minifigs.

I don't believe it either. LEGO will want to make the most of these licenses which are excessively expensive in royalties and will sell part around these coveted minifigs, already evidenced exorbitant prices reached on eBay by the two exclusive Comic Con minifigs, Batman and Green Lantern ....

More news from Comic Con with these photos of the novelties of the LEGO Hero Action Figures range, which are not necessarily in the best taste.

I'm not already a fan of this range which no longer has much of LEGO, but here we are hitting rock bottom ...

Still, my son loves Hero Factory, and the gameplay is maximum with this type of articulate character.

None of these four super heroes really look like the original character and the reinterpretation is really hit and miss.

Special mention for Hulk who is just ridiculous.

Note that this is probably again preliminary version.
I'll let you make up your own mind with the visual below.

(Click on the image to enlarge)

It's a week full of news and announcements from LEGO.

Barely announced the partnership between LEGO and Warner Bros on the DC Comics license, now the site stitchkingdom.com confirms that LEGO and Disney have agreed to the Marvel license for 2012.

This agreement covers several successive years of partnership.
As of January 1, 2012, LEGO will be able to distribute sets and minifigs bearing the effigy of SpiderMan, Iron Man, Hulk, Captain America, Magneto, Nick Fury, Thor or Black Widow and many other characters such as Doctor Octopus or the X-Men ...

The first minifigs that will be shown exclusively at the San Diego Comic Con currently being held will be Captain America, Hulk and Iron Man.

The LEGO Super Heroes range will be launched in 2012 simultaneously with the release of The Avengers movie bringing together the most iconic heroes of the Marvel license.