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A little comedy for LEGO, which today announces that it has set itself the goal by 2025 of selling 100% of its products in packaging whose impact on the environment will be minimized and which will be fully recyclable.
We are talking about sustainable packaging here: it is packaging in which each stage of the life cycle, production and transport included, makes optimal use of environmental resources.
While waiting to reach this goal one day, the brand communicates on the progress already made via the infographic above:
90% of current packaging (cardboard boxes and instruction booklets) is already recyclable and is made from raw materials from FSC certified forests.
75% of the cardboard used for current packaging is made from recycled materials.
Since 2017, the thermoformed plastic inserts found in LEGO Advent calendars have been replaced by recycled paper versions, which has saved a million of these highly prized lockers for fans who often use them to sort their items. parts are landfilled.
The size of the boxes has been reduced by 14% since 2014, which in turn has saved the equivalent of 3000 truck loads and saved 7000 tonnes of cardboard each year.
With regard to packaging, therefore, only the polypropylene bags remain, which contain the parts to be replaced by a product that uses less energy during its manufacture, easier to recycle and more respectful of the environment.
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